Wednesday, 25 December 2019

HUL LIME Season 11 – A Search for The Brightest Minds


Hindustan Unilever’s LIME case study competition has completed a decade of being the most prestigious competition among India’s Top Business Schools. The competition is the biggest one in the country where a team of brilliant students from the Top B-schools compete against each other as to who can understand and explain marketing case studies. The management students take part in the competition to gain experience of working on live business challenges. LIME case study competition also gives the businesses an opportunity to interact with India’s brightest minds.

The students compete over three rounds including the Grand Finale over a period of 3 months. The winning team gets ₹10,00,000, 1st runner up gets ₹3,50,000, 2nd runner up gets ₹2,00,000 while the 3rd runner up gets ₹1,50,000. Over the years, LIME case study competition has grown into one of the most prestigious competitions.

HUL LIME Season 11 is televised on CNBC-TV18. Premium B-Schools like IIM Ahmedabad, IIM Bengaluru, XLRI Jamshedpur, JBIMS Mumbai, NMIMS Mumbai, FMS Delhi, SIBM Pune, IMT Ghaziabad etc have been a part of the competition since a very long time.

HUL LIME Season 11 conducted the Quarter Finals in August. A total of 22 teams qualified the Quarter Finals out of which 1 team was a wild-card entry. The management students grappled with real, live and compelling business challenges from a variety of sectors like medical, IT, hospitality etc.

The Semi-Finale of LIME was conducted on 14th and 15th of December. The following teams qualified the Semi-Finale:

·         Team Hulhusk (IIM Lucknow)
·         Team The Umbrella Corporation (NITIE Mumbai)
·         Team Masterstroke Folks (ISB Bangalore)
·         Team The Innovationists (NMIMS Mumbai)

The Semi-Finale was focused on Precision Marketing and the students learnt the distinct nuances of Digital Marketing.

The 4 finalists are all set to ace the finals in January. HUL LIME Season 11 encourages young marketers to challenge the status quo and leverage data strategically.

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